Developing the same part over and over

An interesting story in AutoNews.com about the massive redundancy and cost in developing the same thing over and over.

By his calculations, every four years, on average, automakers invest in product development a sum equal to what their companies are worth.

"In principle, Marchionne is right. The auto industry develops the same things 10 times over."

http://www.autonews.com/article/20150817/INDUSTRY_ON_TRIAL/308179997/duplicating-vehicle-engineering-pushes-costs-and-prices-higher