Once you get the audio switching working, it's nice to have a little bit of feedback, so add a little message with notify-send.
so CTRL+ALT+9 does
sh -c "pactl set-card-profile 0 output:hdmi-stereo;notify-send 'switch to hdmi'"
and CTRL+ALT+0 does:
sh -c "pactl set-card-profile 0 output:analog-stereo; notify-send 'switch to headphone'"
Thanks to this page:
https://askubuntu.com/questions/60379/how-to-combine-two-commands-as-a-launcher