“If we can fill empty car seats when people are driving, then we can change transportation globally,” said Nicolas Brusson, a co-founder of BlaBlaCar, whose name is based on how chatty people are when sharing journeys.
If passengers do not want to talk during the trip, they can mark in their profiles that they are only “Bla,” to indicate that they are not looking for much conversation. Or they can go a full “BlaBlaBla” when they are happy to chatter throughout the trip.
http://bits.blogs.nytimes.com/2015/09/16/blablacar-a-french-ride-sharing-start-up-is-valued-at-1-4-billion/
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